When you’re a communications and media expert, the buzz of social media never lets up. It follows you home, to work, and to any pit stops you make in between. If your job demands constant attention to online conversations and trends, social media apps for your smartphone can be a saving grace, ensuring on-the-go access to all your profiles and pages. The best mobile apps offer unparalleled ease of use, advanced analytical capabilities, and enhanced management features.
User activity on social media powerhouses Facebook and Twitter numbers in the billions each day. From 500 million tweets to 3.2 billion Facebook likes and comments, social media connects you to potential customers all over the world. The best mobile social media apps help you make the most of this massive database and manage nearly every aspect of your extensive online network. HootSuite is the current leader in social media management, utilized by communications and media specialists for national and global companies, such as Sony Music, Virgin, and Pepsico. This social media app lets you juggle multiple platforms straight from your mobile device and monitor tweets, receive notifications, view recent activity, manage campaigns, and schedule updates from a streamlined dashboard. Explore click-through statistics or hop on the website for custom analytics that detail Web conversion rates, Facebook Insights, and other helpful tidbits of information.
Another excellent social media app is Bufferapp, which offers more advanced scheduling features than HootSuite. As you discover unique content on the Web, you can add it to your Buffer queue, which rolls out posts and Tweets at optimal times throughout the day with minimal user input. Preloaded time slots take the guesswork out of posting, but you can always remove and add times for greater flexibility. For professionals with limited time, the autoscheduling method is invaluable. Instead of hovering over Twitter for hours on end, you can free up time for other tasks. Because Bufferapp features integration with popular news and content apps, saving articles and images to your queue takes just seconds. It works with multiple Facebook, Twitter, and LinkedIn accounts.
SproutSocial is a robust social media app geared toward business users. The mobile app offers a single stream inbox that intuitively lays out all your social profiles and pages for easy browsing. You can keep a close eye on your client's brand and check click-through statistics on your tweets. SproutSocial also lets you communicate with your followers individually or as a team, which means you can work alongside other media specialists on the same campaign.
Social media is the perfect platform for deploying media campaigns and generating high levels of public interest, but knowing how to tap into the market and stay afloat of the newest developments can be overwhelming without the right set of tools. Ease the load of your weekly communications and media commitments by downloading these three social media apps to your iPhone, iPad, or Android device.
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