• Digital Marketing - Conversion Optimization Manager

    VerizonAshburn, VA 20147

    Job #1630201407

  • When you join Verizon

    Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We're a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.

    What you'll be doing...

    Responsible for enabling Digital growth within Verizon Business Group (VBG) organization which targets business and public sector customers. The Conversion Optimization Manager's primary responsibility is coordinating closely with Marketing and Sales stakeholders and customer feedback to analyze the Learn-to-Buy digital journey, and to ideate and develop conversion optimization tests to ensure goals for leads are met by segment. In addition, the manager will be responsible for the execution of multi-variate web tests that could entail landing page optimization, journey personalization of site side traffic, and balancing traffic conversion between several lead tactics such as calls, forms, ecommerce, etc.

    • Establishing yearly conversion/lead goals working with Analytics and partner teams.

    • Leading the website related projects within a cross-functional team that meets regularly to develop conversions tests in order to meet lead goals.

    • Leveraging best in class tools and processes for monitoring performance, refining audiences, and defining further optimization.

    • Utilizing tools such as Adobe Target and Analytics, Adobe Audience Manager, GA 360, Invoca, ~~~ and Adobe experience manager.

    • Developing journey maps across the site to evaluate conversion rates from quality traffic to lead by marketing tactic, segment, lead type, mobile vs desktop, etc.

    • Creating personalized experiences across the site to maximize conversions.

    • Supporting the use of dynamic creative (based on audience behavior/history) to drive higher conversion.

    • Connecting the dots between campaign goals, creative/copy of marketing tactics, landing page creative/copy, calls to action on landing pages, and downstream handling of leads.

    • Evaluating current platforms and technology to ensure infrastructure is enabling yearly conversion goals and recommending improvements.

    • Ensuring goals are met to drive conversion into ecommerce across the SMB business markets segment.

    • Understanding Account based marketing within the enterprise segment and supporting dynamic creative and site side personalization to optimize conversions.

    • Analyzing performance to goals on a weekly basis.

    What we're looking for...

    You'll need to have:

    • Bachelor's degree or four or more years of work experience.

    • Six or more years of relevant work experience.

    • Three or more years of digital marketing experience.

    • Experience with user experience and conversion rate optimization.

    • Experience with a/b testing platforms/tools and web analytics tools.

    • Willingness to travel up to 25% or less.

    Even better if you have:

    • A degree.

    • Digital UX experience.

    • Knowledge with conversion optimization and/or multi-variate testing.

    • Experience personalizing experiences end to end from marketing creative to landing page experience.

    • Adobe Cloud experience such as Test and Target, Audience Manager, Experience Manager, Analytics and Experience Platform.

    • Experience using Google Analytics 360 platform, such as DV360, Campaign Manager, Analytics, etc.

    • Experience working with a service provider such as phone, cable, internet, insurance, etc.

    • A demonstrated team player who can effectively handle multiple priorities simultaneously within tight timelines.

    • Ability to identify, trouble shoot, and resolve problems across the digital ecosystem.

    • Communication skills; written, oral and presentation.

    Equal Employment Opportunity

    We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (~~~) page to learn more.

    REQNUMBER: 563901-1D