3 things Seth Rogen’s ‘The Studio’ gets right about brands and Hollywood

It’s telling that the plot premise of the first episode for the new Apple show The Studio—episode three drops today—revolves entirely around the notion of a Kool-Aid movie.  Created by Seth Rogen and Evan Goldberg, the entire show revolves around the elevation of Rogen’s character Matt Remick to studio head, a job he got only because he committed to getting into bed with the brand IP of a 98-year-old beverage. How the premiere episode subsequently ties in Martin Scorcese and a film...