FORX E-Mountain-Bike Cranks, by Industrial Design Firm 4Design

FORX is a New-Zealand-based manufacturer of cranks for EMTBs, or electric mountain bikes. Australian ID firm 4Design was called in to develop FORX's products. "In the rapidly emerging world of electric-assisted mountain bikes," 4Design points out, "many components have been inherited from traditional bikes without fully understanding the ergonomic and performance implications." "With the development of the FORX range of cranks we have addressed this and tailored the cranks to...