This New York City suburb rebranded. Then the drama came

There are few branding assignments more fraught than designing a logo for someone’s hometown. Unlike consumer brands, cities, towns, and counties are an intrinsic part of people’s identities. So when those places get a new logo that doesn’t communicate that identity in a way they recognize, you can bet local governments are going to hear about it. [Images: Westchester County] Look no further than to the Facebook page of Westchester County, New York, where commenters panned the new...