What ‘Squid Game’ reveals about Netflix’s marketing strategy

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a three-year hiatus, it had a unique marketing challenge: remind people why they fell in love with a Korean action drama that revolves around a murderous contest.  Approximately 39 months had passed since the debut of Squid Game took the world by storm with its coordinated green tracksuits, Pink Guards, and twisted takes on children’s games. The first season exploded to...